About ATCOM
Our Expertise
ATCOM is delivered by Atcore and managed by a highly experienced, self-sufficient management team, possessing an unrivalled combination of industry knowledge and technical expertise. Half of Atcore’s management team hold tenures with the company of more than 20 years.
Atcore’s people have a reputation as industry experts – with the most comprehensive knowledge of reservation systems technology in the sector.
- ATCOM development and implementation teams have a unique balance of experience of the travel industry and technical expertise. They have created, implemented and maintained several generations of leisure travel reservations systems.
- More project management, practical experience and technical understanding than anyone in the sector. Combined with a proven business model, this underpins ATCOM's exceptional level of service and support
Our People
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Dave Cruickshank
Chief Executive Officer
Dave joined Atcore in 2015. With over 15 years in the travel sector, he brings a wealth of strategic, marketing, digital and commercial experience in leading global businesses and innovative start-ups. Dave's strong leadership is complemented by his expertise in developing strategic growth plans, as well as identifying industry trends and customer needs.
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Richard Francis
Chief Financial Officer
Richard has extensive experience in leading finance and operations of several technology companies, both public and private.
Prior to joining Atcore, Richard was CFO of Netcentric (acquired by Cognizant). Before joining Netcentric, Richard had been assisting private equity backed companies with raising finance. Previous roles include CFO positions with The Myriad Group and Day Software (acquired by Adobe). Richard has an honours degree in Economics and qualified as a Chartered Accountant with Deloitte.
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Steve Hewitt
Chief People Officer
Steve has over 30 years of HR experience and has developed significant expertise in leading teams in high growth technology organisations. His appointment further accelerates the strategic growth plan of the Atcore Group.
Prior to joining Atcore Steve held numerous senior HR management roles in the technology sector covering UK, European and Global remits.
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Mike Wright
Group Commercial Director
Mike joined Atcore in 2001 as Sales Director following an acquisition. He has extensive knowledge of the business requirements of all types of travel organisations across the majority of markets. Mike leads an account management team who manage existing relationships whilst his focus is new clients.
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Dr Malkit Chana
Managing Director ATCOM
Malkit joined Atcore in 1987 and was instrumental in the development of successful, high volume, business critical solutions for the travel industry. His understanding of complex systems and pragmatic advice is respected by the largest European travel businesses. Malkit leads the Atcore development teams with a close attention to detail and focus to meet the true business needs of customers.
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Francesca Pulleyn
Group Marketing Director
With over 10 years in the travel sector, Francesca brings to Atcore a wealth of strategic brand management, marketing and digital experience.
Fran’s most recent role was as Global Brand Director at IHG (Intercontinental Hotels Group), where she was responsible for the Corporate Brand strategy. Prior to this she has held CRM, Digital and Corporate Marketing roles within the AA, HSBC and BMW.
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Mike Croucher
Chief Technology Officer
Mike joined ATCORE in 2021. Mike is a highly successful technology leader with unparalleled experience of driving innovation across the travel sector.
Prior to joining ATORE Mike has held several high-profile global roles spanning the travel industry from CTO at British Airways to Chief Architect at Travelport.